McCann London creates new trainer and exhibition for Norman Walsh
DateX: McCann London has created a new trainer with British sports shoe brand Norman Walsh, inspired by the agency’s iconic art deco building on 7-11 Herbrand Street.
The new ‘Herbrand Seven-Eleven’ trainer, in the distinctive white and green colours of the McCann building, will be launched at an exhibition devised and hosted by McCann London.
The partnership follows previous brand collaborations between Norman Walsh and fashion brands such as Universal Works and high street giant Marks & Spencer.
The exhibition will celebrate the story of the Norman Walsh brand, which has been based in Bolton, Lancashire since 1961 and remains the only UK- owned, designed and manufactured sports footwear company.
McCann London designed the limited-edition sneaker, which was then manufactured by hand in Walsh’s Bolton factory.
For more information on how to purchase the trainer visit the McCann London website.
The exhibition, which launches on Wednesday, June 8th, in the McCann building, will tell the story of Norman Walsh through photos, film and shoes from the Norman Walsh archive dating back to 1948, featuring original track and field, marathon and fell running, rugby, football and cricket shoes, and including the running shoes brand founder Norman Walsh created for the 1948 Olympic Games. It is open to the public and will run for two months.
Within the exhibition there will be a showpiece area named ‘The Peaks of Walsh’, featuring a formation of cairns - a reference to the stone cairns that are found on hill and mountain tops in the north of Britain. The showpiece celebrates the history of fell running, and the peaks that Walsh has reached in its long history.
The Herbrand Seven-Eleven, an iconic British trainer inspired by an iconic British building, will be displayed in the agency’s Herbrand Street window as well as on the McCann London website.
Laurence Thomson, Chief Creative Officer at McCann London, said: “Many sports brands are keen to stress their so-called Britishness, but Norman Walsh is the only British-owned sports footwear brand still manufacturing in this country. Walsh represents the best of home-grown craftsmanship and we believe it deserves to be seen as a great British icon.”
Tim Walker, London agent for Norman Walsh, said: “Our collaboration with McCann London has not only resulted in a beautiful new trainer but an exhibition that brilliantly conveys the history of our brand and the craftsmanship that goes into everything we make. The team at McCann have a real passion and appreciation for our brand and we’re proud to work with them to make our story famous.”
CEO: Alex Lubar
Chief Creative Officers: Laurence Thomson & Rob Doubal
Managing Partner: Tom Wong
Business Lead: Oli Morgan
Account Manager: Rami Noumaan
Project Manager: Sarah-Louise van Uden
Planning Partner: Karen Crum
Exec producer: Sophie Chapman-Andrews
Producer: Kezia Clark
Print Producer: Liam White
Studio Manager: Ellis Faint
Creative: Jacob Bjordal
Creative: Jim Nilsson
Head of Art: Michael Thomson
Shoe design: Marc Siese
Set Design & Build: Ben Miller
Photographer: John Martin
Music by FRUKT: Tim Sutton & Chris Gilbert
Walsh London Agent: Tim Walker
About Norman Walsh
Norman Walsh remains the UK’s only owned, designed and manufactured sports footwear. Founded by Norman Walsh in 1961 and in continuous manufacture in Bolton since, its heritage can be traced back further to when Walsh was an apprentice at JW Foster & Sons (now Reebok). Norman Walsh made many of the running shoes for the 1948 Olympic Games. The Norman Walsh brand continues to produce fell-running shoes which are specifically created for the harshest terrains of the northern hills and every one of the shoes in the Walsh casual collection is an authentic reproduction of the performance shoes created by Norman Walsh throughout his 50-year career.