McCann London has created a new trainer with British sports shoe brand Norman Walsh, inspired by the agency’s iconic art deco building on 7-11 Herbrand Street.
The new ‘Herbrand Seven-Eleven’ trainer, in the distinctive white and green colours of the McCann building, will be launched at an exhibition devised and hosted by McCann London.
The partnership follows previous brand collaborations between Norman Walsh and fashion brands such as Universal Works and high street giant Marks & Spencer.
The exhibition will celebrate the story of the Norman Walsh brand, which has been based in Bolton, Lancashire since 1961 and remains the only UK- owned, designed and manufactured sports footwear company.
McCann London designed the limited-edition sneaker, which was then manufactured by hand in Walsh’s Bolton factory.
The exhibition, which launches on Wednesday, June 8th, in the McCann building, will tell the story of Norman Walsh through photos, film and shoes from the Norman Walsh archive dating back to 1948, featuring original track and field, m