PENNINE ADDER x JAPANESE SELVEDGE DENIM

September 26, 2017

If there is one fabric that comes to mind that has become so popular and widespread that it even spawned its own cult following, it is denim. Originally used for work wear, denim has since become a staple within the fashion industry and is a great display and definition of the term 'rags to riches'.

 

The word 'Denim' originates from the french term 'serge de Nimes' (fabric from Nimes) which referred to the indigo dyed cotton twill textile.

 

 

It was in 1873 that denim was first used for work garments, when Jacob W. Davis, a tailor from Nevada, made the first ever pair of rivet enforced jeans.

At the time work wear was not very durable and his concept for making reinforced jeans was inspired when a female customer requested a pair of durable and strong pants for her husband when he would chop wood.

 

With a rapid spread in popularity and the industrialization of America , Davis approached Levi Strauss & Co. and became partners, mass-manufacturing the garment and later all other styles of work wear.

 

 

 

During the 1950's denim jeans were worn by iconic figures such as John Wayne, James Dean and Marlon Brando, characterizing the symbol of youthful rebellion.