![](https://static.wixstatic.com/media/b77dbd_4f8a0195b957498c8176371d482f12e2~mv2_d_4272_2848_s_4_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/b77dbd_4f8a0195b957498c8176371d482f12e2~mv2_d_4272_2848_s_4_2.webp)
![A WORLD OF WOOL](https://static.wixstatic.com/media/b77dbd_4f8a0195b957498c8176371d482f12e2~mv2_d_4272_2848_s_4_2.jpg/v1/fill/w_634,h_423,fp_0.50_0.50,q_90,enc_auto/b77dbd_4f8a0195b957498c8176371d482f12e2~mv2_d_4272_2848_s_4_2.webp)
A WORLD OF WOOL
With the Campaign for Wool #WoolWeek underway, we decided to take a look at importance of wool and at the new AW17 styles that feature...
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![PENNINE ADDER x JAPANESE SELVEDGE DENIM](https://static.wixstatic.com/media/b77dbd_bdcf54614b7f429ab4d0c8ab7e331dba~mv2_d_2262_1723_s_2.jpg/v1/fill/w_634,h_483,fp_0.50_0.50,q_90,enc_auto/b77dbd_bdcf54614b7f429ab4d0c8ab7e331dba~mv2_d_2262_1723_s_2.webp)
PENNINE ADDER x JAPANESE SELVEDGE DENIM
If there is one fabric that comes to mind that has become so popular and widespread that it even spawned its own cult following, it is...
![](https://static.wixstatic.com/media/b77dbd_663689877d22447b829213cfe00ed1d8~mv2_d_3648_2736_s_4_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/b77dbd_663689877d22447b829213cfe00ed1d8~mv2_d_3648_2736_s_4_2.webp)
![TORNADO x VENTILE](https://static.wixstatic.com/media/b77dbd_663689877d22447b829213cfe00ed1d8~mv2_d_3648_2736_s_4_2.jpg/v1/fill/w_634,h_476,fp_0.50_0.50,q_90,enc_auto/b77dbd_663689877d22447b829213cfe00ed1d8~mv2_d_3648_2736_s_4_2.webp)
TORNADO x VENTILE
Developed during wartime England at the Shirley Institute, Manchester, Ventile was designed to save the lives of naval Hawker Hurricane...